Working Paper
First Impressions: Status Signaling Using Brand Prominence
Jan 1, 2009
Using data from two luxury brands of handbags, develops a model of status signaling behavior based on expertise, need for status, and brand prominence.
Working Paper
First Impressions: Status Signaling Using Brand Prominence
Jan 1, 2009
Using data from two luxury brands of handbags, develops a model of status signaling behavior based on expertise, need for status, and brand prominence.