Working Papers

Effect of Customer-Centric Structure on Firm Performance

Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier

Jun 15, 2012

Investigates how and when a customer-centric structure improves firm performance, using 13 years of secondary data (1998–2010) linking 174 firms’ structural alignment to performance

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