Working Paper
Economic Inequality, Trust, and Brand Leadership
May 31, 2016
Evidence that higher economic inequality → lower system trust → lower brand trust → worse brand leader performance. Can a brand leader restore trust and performance?
Working Paper
Economic Inequality, Trust, and Brand Leadership
May 31, 2016
Evidence that higher economic inequality → lower system trust → lower brand trust → worse brand leader performance. Can a brand leader restore trust and performance?