Working Papers

Economic Inequality, Trust, and Brand Leadership

Joshua T. Beck, Colleen Harmeling, Yashoda Bhagwat, and Conor M. Henderson

May 31, 2016

Evidence that higher economic inequality → lower system trust → lower brand trust → worse brand leader performance. Can a brand leader restore trust and performance?

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.