Working Paper
Does Tweeting Impact the Bottom Line?
Oct 1, 2014
Examines whether activity on microblogging platforms improves firm performance; develops a field experiment on Weibo with a global media company that produces documentary TV shows.
Working Paper
Does Tweeting Impact the Bottom Line?
Oct 1, 2014
Examines whether activity on microblogging platforms improves firm performance; develops a field experiment on Weibo with a global media company that produces documentary TV shows.