Working Papers

Direct Perceptual Measurement: Methodology and Validity

Michael D. Johnson and David A. Horne

Jan 1, 1990

Uses mall intercept subjects to describe the proposed methodology and a presentation of an empirical study designed to assess the validity of direct product perceptions.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.