Working Paper
Consumer Intention to Adopt Interactive Teleshopping
Jan 1, 1996
Analyzes the characteristics, attitudes, and product and service use patterns that contribute to consumers’ intention to engage in interactive teleshopping.
Working Paper
Consumer Intention to Adopt Interactive Teleshopping
Jan 1, 1996
Analyzes the characteristics, attitudes, and product and service use patterns that contribute to consumers’ intention to engage in interactive teleshopping.