Working Paper

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L. Hoffman and Thomas P. Novak

Dec 7, 2016

Download

Traditional understandings of consumer experience fall short when it comes to the consumer Internet of Things. Here’s a new framework to conceptualize consumer (and object) experience in these complex, interactive environments.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.