Working Papers

.comQ: Dimensionalizing, Measuring, and Predicting Quality of the E-tail Experience

Mary Wolfinbarger and Mary C. Gilly

Jan 1, 2002

Addresses the measurement and prediction of consumer ratings of online quality; uses (1) focus groups to identify attributes important to online consumers, (2) a sorting task to rank and categorize these attributes, and (3) an online survey of consumer ratings of online quality.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.