Working Papers

.comQ: Dimensionalizing, Measuring, and Predicting Quality of the E-tail Experience

Mary Wolfinbarger and Mary C. Gilly

Jan 1, 2002

Addresses the measurement and prediction of consumer ratings of online quality; uses (1) focus groups to identify attributes important to online consumers, (2) a sorting task to rank and categorize these attributes, and (3) an online survey of consumer ratings of online quality.

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