Working Paper

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Amin Sayedi, Kinshuk Jerath, and Kannan Srinivasan

Jun 1, 2012

Studies the implications of competitive “poaching” in sponsored search advertising on the advertising decisions of competing firms and on the design of sponsored search auctions.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.