Working Paper
Broadcasting and Narrowcasting: How Audience Size Impacts What People Share
Aug 20, 2013
In five experimental studies, investigates how audience size influences word-of-mouth content via shifts in sharer focus.
Working Paper
Broadcasting and Narrowcasting: How Audience Size Impacts What People Share
Aug 20, 2013
In five experimental studies, investigates how audience size influences word-of-mouth content via shifts in sharer focus.