Working Paper

Bilingual Consumers and the Web: Moderators of Language Effects in Website Navigation

David Luna, Laura A. Peracchio, and Maria D. de Juan

Jan 1, 2002

Download

Examines how website design and language interact to mediate the effect of language on users’ attitudes twaord the website and products offered on the website, using Spanish-English bilingual subjects.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.