Working Papers

Asymmetric Quality Tier Competition: An Alternative Explanation

K. Sivakumar

Jan 1, 1997

Examines the nature of competition between brands in different quality tiers; proposes that consumers consider price and quality tradeoffs before making a choice decision. Using scanner panel data, demonstrates that short-term price reductions do benefit high quality brands more than low quality brands.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.