Working Paper
Assessing Progress on Meeting MSI Priorities
Jan 1, 1991
Proposes a framework for evaluating the accumulation of knowledge within the marketing field and particularly in the context of MSI’s research priorities.
Working Paper
Assessing Progress on Meeting MSI Priorities
Jan 1, 1991
Proposes a framework for evaluating the accumulation of knowledge within the marketing field and particularly in the context of MSI’s research priorities.