Working Papers

Antecedents and Consequences of Marketing Managers’ Conflict-handling Behaviors: A Five-country Comparative Study and Strategic Implications

X. Michael Song, Jinhong Xie, and Barbara Dyer

Oct 1, 1997

Investigates the impact of marketing managers’ conflict-handling behaviors on cross-functional integration in new product development, as well as the impact of organizational structures and management styles on those behaviors. Uses data from companies in Japan, Taiwan, Hong Kong, the United States, and the United Kingdom.

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