Antecedents and Consequences of Marketing Managers’ Conflict-handling Behaviors: A Five-country Comparative Study and Strategic Implications
Oct 1, 1997
Investigates the impact of marketing managers’ conflict-handling behaviors on cross-functional integration in new product development, as well as the impact of organizational structures and management styles on those behaviors. Uses data from companies in Japan, Taiwan, Hong Kong, the United States, and the United Kingdom.
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