Working Paper
Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising
Jan 1, 1999
Examines the effects of a coordinated TV-print media campaign on consumers’ comprehension and evaluation of advertising.
Working Paper
Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising
Jan 1, 1999
Examines the effects of a coordinated TV-print media campaign on consumers’ comprehension and evaluation of advertising.