Working Papers

An Investigation into the Impact of Advertising on the Price of Consumer Products

Paul W. Farris and Mark S. Albion

Jan 1, 1979

Addresses the question of advertising’s effects on prices through two opposing theoretical frameworks; reviews empirical evidence and theoretical arguments.

This resource is not available online.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.