Working Papers

An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior

Yu Ma, Dinesh Gauri, Kusum Ailawadi, and Dhruv Grewal

Jan 1, 2010

Examines the effect of gas prices on grocery shopping behavior using IRI panel data from 2006–2008, which track panelists’ complete purchases in grocery stores, drugstores, mass merchandisers, and warehouse clubs. Quantifies the impact on consumers’ total spending and examine the potential avenues for savings.

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