Advertising versus Prior Beliefs: Does Cigarette And Anti-Smoking Advertising Alter Young Adolescents’ Perceptions of Smokers? – MSI

Working Paper

Advertising versus Prior Beliefs: Does Cigarette And Anti-Smoking Advertising Alter Young Adolescents’ Perceptions of Smokers?

Cornelia Pechmann and S. Ratneshwar

Jan 1, 1993

Examines the impact of smoking-related advertising on young adolescents’ perceptions of a peer who smokes; suggests policy implications of study results.

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