Working Papers

A Sales Promotion Framework for Admission-Based Experiences

Priya Raghubir

New York University

Kirk L. Wakefield

Baylor University

J. Jeffrey Inman

University of Pittsburgh

Feb 17, 2021

Examines whether leading with a restriction (e.g., “Today only”) followed by an offer feels more like a reward to customers in control of the exchange when choosing to buy admission-based experiences such as sporting events, concerts, vacations, and other leisure services in advance.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.