Working Paper
A Meta-analysis of Personal Selling Elasticities
Jan 1, 2008
Analyzes estimates from 46 empirical studies published during the past four decades to provide quantitative generalizations about the effects of personal selling.
Working Paper
A Meta-analysis of Personal Selling Elasticities
Jan 1, 2008
Analyzes estimates from 46 empirical studies published during the past four decades to provide quantitative generalizations about the effects of personal selling.