Working Paper

A Framework for Identifying the Legal and Political Risks of Using New Information Technologies To Support Marketing Programs

Paul N. Bloom, George R. Milne, and Robert Adler

Jan 1, 1992

Examines the issue of consumer privacy as well as the possible legal and political risks associated with using new information technologies, such as computer matching and automatic order-entry systems.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.