Working Paper

The Role of International Conflict in Foreign Bias Toward Healthcare Service

Hyeyoon Jung, Peter Magnusson, Colleen M. Harmeling and Valerie A. Taylor

Mar 13, 2024

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Although the shortages in the health care workforce are global, countries faced with more intense human resource gaps often seek to recruit professionals across their national borders. In particular, the proportion of foreign health care providers in the United States has increased substantially, creating new considerations and concerns in relation to consumer biases against foreign professionals. Most research treats all foreign bias as the same, but arguably, international conflicts create unique forms of foreign bias. Such events may resemble collective traumas that alter people’s perceptions of reality in ways that subtly, but profoundly, shape their inferences about future encounters (i.e., risk appraisals) when the conflict is made salient. By explicating how international conflict can shape consumers’ perceptions and behaviors during their interactions with foreign health care service providers, in ways that manifest as a foreign conflict bias, this study clarifies both the relevance of these trends for service research and practice, as well as offering some strategies to mitigate the adverse effects that can arise in these encounters.

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