Working Paper

Privacy Rights and Data Security: GDPR and Personal Data Markets

Tony Ke

Chinese University of Hong Kong

K. Sudhir

Yale University

Nov 2, 2022


Develops a game-theoretic model for “what if” scenarios on the impact of the European Union’s General Data Protection Regulation (GDPR) privacy and security policies on consumer behavior (data opt-in, right to be forgotten, and data portability) and firms’ use of data for personalization and price discrimination.

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