Working Paper

Navigating the Data Privacy Regulatory Landscape: How Firms Can withstand the Negative Performance Implications

Frank Germann

University of Notre Dame

Robert W. Palmatier

University of Washington - Seattle

Natalie Chisam

University of Washington

Feb 13, 2023

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Uses a multimethod approach to study the impact on firm value reflected in stock price of privacy regulations globally across 20 countries and in the US with the advent of the California Consumer Privacy Act (CCPA).

 

 

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