Future Nostalgia: The Impact of Coronavirus on Consumer Trends and Truths

Peter Horst and Anne Rivers

May 13, 2020

PSB’s Peter Horst and Anne Rivers leverage data gained from PSB Insights’ daily and weekly polling to explore the short- and long-term impacts of coronavirus on the American consumer:

  • How consumers are thinking about their health, wallets, and economy today. How might that change in the weeks and months ahead?
  • Which industries may benefit from consumer “nostalgia” for easier times?
  • How might entertainment, work, and privacy change in the next chapter of American life?

Their findings offer insight and guidance as companies chart a course for the way back to a re-opened economy.

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