Research Recaps

Story-telling in Experiential Reviews

Key Takeway

Like all good stories,¬†customer’s reviews of their experiential purchases encompass¬†characters, plot, and genre. Here, researchers mine 190,461 reviews of 989 experiences on TripAdvisor to show how these narrative building blocks can “transport” readers, influencing consumers’¬†attitude toward and intention to purchase the reviewed experience.

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