Research Recaps

Do Ad-blockers Help — or Hurt — Consumers?

Key Takeway

Ad blockers are a challenge to the emerging digital advertising ecosystem, reducing consumer search and purchase, thus hurting not only publishers but advertisers as well. While consumers may benefit from some control, ad blockers may also make it harder for new brands to compete and lead to greater market concentration.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.