Become a Corporate Member
Learn what membership benefits can mean for you and your team
Learn what membership benefits can mean for you and your team
Why join?
MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.
A division of the Advertising Research Foundation, MSI is a non-profit member organization, has been at the forefront of marketing science and research since 1961. We bring together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.
As a member of the Marketing Science Institute (“MSI”), companies join a community of thought leaders in academia and industry. By connecting forward-thinking marketers and exceptional academics, members access next step marketing knowledge that is rigorous and relevant with the aim to strengthen marketing capabilities and guide marketing decision-making.
Member programs are developed for leaders focused in key marketing domains like analytics, behavioral science, strategy, etc. These programs and services are delivered through a variety of formats.
What can you do as a member?
Connect
with leading marketing scientists, build a network, and pressure-test ideas on a trusted platform.
Accelerate
your team(s)' performance with an independent source of new knowledge and evidence-based insights.
Access
the resources and connections you need. Tap into new talent, experience and infuse new insights within your organization.
Demonstrate
your thought leadership through engagement and collaboration with leading academic researchers.
Connect with the best
Member Community
As a member of MSI, your company will join top brands from across industries. Save time, gain insights, and pressure test assumptions through a network of trusted academics and peers who will help you and your team(s) navigate a world of endless disruption.
Expert Directory
Access to MSI’s global network of marketing scholars and qualified research partners is an exclusive benefit offered to all members. These recognized experts – whose knowledge spans all marketing issues – have proven interest in working with companies to help solve real-world problems.
Academic Fellows Board
These twenty senior scholars represent the top experts doing groundbreaking research across all topics in marketing including but not limited to, analytics & data science, consumer behavior, AI, social media, B2B marketing, branding, customer experience, behavioral economics, etc. On request, MSI will present your questions, topics, or areas of interest to this board for their expert feedback and advice exclusive to your company.
Accelerate learning and performance
Roundtables
Immersive learning, structured discussion, and open dialog on key topics voted on by participants. This format fosters authentic connections, large enough for a range of perspectives, small enough to deep dive.
Marketing Science Accelerator
The Marketing Science Accelerator brings together 60 high-potential marketers from across the globe who are nominated by MSI member company leaders.
State of Marketing Science Summit
At MSI’s signature event, MSI member representatives, marketing’s senior-most leaders, convene in an intimate, “sales-free” environment for deeply engaged learning and peer-to-peer sharing.
Access reliable resources
Member Portal
Members-only access to top-line findings and summaries of new research, curated readings and commentary, and presentation slide decks.
Research Recaps
MSI’s research review team selects high-impact academic work for the Working Paper Series and translates them into short Research Recaps for managers.
Expert Curations
Specially prepared by MSI’s Chief’s Knowledge Officer and renowned scholar experts, this content features the latest thinking and important trends in marketing science.
Monthly State of Marketing Science Newsletter
“The Source,” a monthly newsletter, features new releases and top-line findings, curated content, and highlights of programs and activities.
Demonstrate thought leadership
Support of marketing research
A portion of membership fees enable MSI to support and disseminate academic research, host events for top scholars and recognize top research (and researchers) through prestigious awards.
Engagement and Needs Assessment Session
Annual meeting with the MSI team to understand your most important issues and provide resources to help.
Knowledge Center Requests
Submit questions to the ARF & MSI Knowledge Center team to receive customized resource reports and academic connections to address your needs.
Opportunities for research collaboration
Members can work with MSI to facilitate exclusive collaborations with top academics, including data initiatives, field experiments, and research projects for an additional fee.