Become an Academic Member

Join a global network of exceptional scholars with proven interest in solving real-world business problems.

Join an exceptional community

MSI provides research support and direction to academic researchers who want to achieve a positive impact on marketing practice. Guided by corporate members’ critical questions and issues, MSI supports research that advances marketing science and inspires real-world business solutions. Through awards, competitions, and prestigious appointments, MSI recognizes and supports the work of marketing scholars throughout their careers.

Reach an audience of leading marketers

Results of MSI-supported studies reach an industry audience of more than 3,000 marketing executives. MSI also connects academic members with corporate members for deeper engagement, developing relationships for future collaborations and projects.

Hear latest ideas from academia and industry

Members-only symposia in Marketing Analytics and Consumer Behavior offer opportunities to develop relationships for future research, collaboration, and teaching. Academic and industry presentations offer latest findings and examples that can generate new ideas for teaching and research.

Apply for Academic Member access

Academic members have on-demand access to member content and to selected conferences and digital events.

Eligible academic members are recipients of doctoral degrees who are working as full-time faculty members at accredited colleges and universities.

Explore our Research Program

Apply for research support, submit a working paper, and learn about upcoming competitions and initiatives


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