Why Consumer Collaboration Is Key in Business
MSI is pleased to announce the second webinar in MSI’s M2M series: a lunchtime presentation by Communispace on Why Consumer Collaboration Is Key in Business.
Businesses have an intimacy problem. We’re afraid of getting close to consumers, of having a real relationship with them. We build walls, departments and structures to keep consumers on the outside. We engage consumers from behind one-way glass in focus groups. We count up their clicks, tweets and likes. We’re more comfortable seeing people as data points or in crowds. There has to be a better way of doing business.
The distance and the falsity of the “engagement” between companies and consumers is a growing challenge for businesses and marketers alike. Consumer collaboration invites consumers to partner with companies, and create a shared purpose. By collaborating with consumers, businesses can re-imagine the role consumers play in their practices, in disciplines from market research to advertising to innovation to executive management.
In this webinar, Bill Alberti, Senior Vice President of Strategy at Communispace, will talk about how clients like Charles Schwab, Hallmark, and Heinz have successfully collaborated with consumers to drive business results.
Bill Alberti, Senior Vice President of Strategy, Communispace
As the Senior Vice President of Strategy, Bill helps align communities to clients’ business priorities. In this capacity, Bill is focused on the implications of consumer insights and how clients can translate these insights to business growth.
Prior to Communispace, Bill worked at Arnold Worldwide for nine years where he founded a business strategy group that was instrumental to Arnold’s success with new business and client results. Bill also created a consulting capability called Capital Insight, designed to communicate a public company’s investment story to Wall Street analysts, investors and the media.
Bill is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. He spends his free time with his family and friends, fly-fishing, boating in the Boston “Ha-bah,” praying for Boston sports teams, enjoying live music, drinking good bourbon, eating his wife’s cooking and laughing with his two young boys.
Pricing & Registration
Sep 24, 12:00 AM UTC | Online