Oct 16, 12:00 AM UTC 

| Online


Marketing Science Intensive: How to Mine Social Media for Consumer Insights

Marketing Science Intensive featuring David Schweidel

Social media offers marketers the ability to listen in on consumers. But, how can we cut through all the chatter to identify meaningful takeaways? In this intensive, David Schweidel from Emory University will teach how marketers can leverage social media data to derive customer insights. He will share how consumers’ social media activity can be used to evaluate marketing efforts, monitor brand health and craft content for brands’ social media posts.

View the recording

Pre event – October 9: Pre reads and preparation exercises sent out to attendees one week before the event.

1:15 p.m. Workshop room opens
1:30 – 1:45 Kickoff and Introduction
1:45 – 2:45 Presentation, discussion, and hands on exercises
2:45 – 3:00 Questions, takeaways, and wrap up
3:00 Session ends. Post event Q&A
Pricing & Registration

Oct 16, 12:00 AM UTC | Online

Price: $0.00

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.