Oct 6, 12:00 AM UTC 

Conferences

Marketing Science Accelerator Program

Recognizing rising marketing stars from top brands around the world.

Overview

The Marketing Science Accelerator program brings together 60 high-potential marketers from across the globe who are nominated by MSI member company leaders for 1-1/2 days of interactive learning and networking. The program offers a great opportunity to recognize and invest in the rising stars on your marketing team who are driven to learn more, expand their roles, and take on new challenges.

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About the Program

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5 Modules

In five modules, marketing’s leading professors will present the latest research-generated knowledge on consumer behavior, marketing analytics, and marketing strategy.

Hands-on Learning

Each module includes hands-on exercises, where attendees will apply new research and insights to their own business problems. Presentations are designed  to accommodate varing levels of experience and expertise in qualitative and quantitative approaches.

Job Relevance

Each presenter will share the key takeaways for marketers and discuss the implications for B2B and B2C industries. Attendees will discuss the implications of each session in their groups to get a variety of perspectives.

Cohort Building

Attendees are matched with peers from across roles and industries throughout the two days. They’ll build their network and leave te event knowing other marketers they can benchmark and connect with during the year.

Past Presentation Topics

“Rethinking the Consumer Journey Using the Behavioral Science Lens” – Ravi Dhar, Yale University
“Consumer-Generated Content as Fuel for Marketing Insights” – David A. Schweidel, Emory University
“Strengthening Your Creative Leadership in Your Organization” – Darren Dahl, University of British Columbia

“The New Social Age: Business (and Policy) in the Age Social Influence” – Sinan Aral, MIT
“Using Artificial Intelligence and Blockchain” – Anindya Ghose, New York University
“Fostering Creativity at Work” – Page Moreau, University of Wisconsin – Madison

“Designing Customer Experience Culture” – Markus Giesler, York University

“Sustaining Motivation in Customers, Employees, and Yourself” – Szu-chi Huang, Stanford University
“Humanizing CRM: Unlocking the Mysteries of Your Customer Relationships” – Jill Avery, Harvard University

“Leveraging Network Homophily to Drive Sales and Profits” – Christophe Van den Bulte, University of Pennsylvania
“Enhancing Customer Experiences” – Michael I. Norton, Harvard University

“Subscription Programs and Customer Behavior” Raghuram Iyengar, University of Pennsylvania

“Being Systematically Creative” – Jeffrey Parker, University of Illinois at Chicago

“Firm’s Management of Social Interactions” – Dina Mayzlin, University of Southern California

“Selling New Products:  What Really Works” – Michael J. Ahearne, University of Houston

“Creating Value with Big Data Analytics” – Peter Verhoef, University of Groningen
“Analytics in Modern Data-Driven Ecommerce” – Harikesh Nair, Stanford University
“The “4 Minds” of Customer Decision Making” – Ryan Hamilton, Emory University

“Understanding Customers’ Core Psychological Needs” – Keisha Cutright, Duke University

Who Should You Nominate

Rising Stars

High potential marketers that company leadership wants to award and recognize

Interests

Nominees will have demonstrated interest and ability in assimilating and applying marketing knowledge and techniques

Roles

Their roles may include branding, insights, market research, analytics, economics, marketing training, and innovation

Level

Nominees may have varying levels of experience and expertise in qualitative and quantitative approaches

Past attendees include:

AAA Northeast, Membership Product Manager
AbbVie, Senior Manager, Business Intelligence
BAV Consulting, Brand Consultant
Coca-Cola North America, Director, Consumer Analytics
Colgate-Palmolive Company, Head of Insights
Disney Co., Director, Consumer Analytics
Dow DuPont Canada, Product Manager
Eli Lilly & Company, Multichannel Engagement
Kaiser Permanente, Market Research Manager
Kantar, Analytics, Senior Director
Nike, Inc., Member Program Director
Pinterest, Insights Manager
SC Johnson, Consumer Insights Manager
The Vanguard Group, Marketing Manager
UPS, Senior Marketing Analytics
Wells Fargo & Co., Marketing Consultant

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