How Consumer Orchestration Work Creates Value in the Sharing Economy
Sharing economy platforms (e.g., Uber, Airbnb, Tinder) are common and growing fast across industries. These platforms work as digital marketplaces in which platform consumers (both peer service providers and the service users) collaborate to cocreate value for each other. However, these collaborations are not always seamless. Whereas major issues associated with the sharing economy such as crime often make headlines, platform consumers face many other challenges when cocreating experiences with strangers.
During this session, attendees will learn:
- Key challenges experienced by sharing economy consumers that originate in hybrid communal-transactions.
- How consumers manage to overcome these challenges and cocreate value in the sharing economy.
- How might platform firms leverage the work consumers are doing to overcome those challenges and create more value for themselves in the sharing economy.
Pricing & Registration
October 28 | 3:00 - 4:00 p.m. ET | Online
*Please note that candid photos will be taken during all in-person and virtual events. We may use your photo on our website, in our newsletter or other digital media. All Q&A sessions throughout the event will be captured. Please note that any questions and related discussion will be included in the recordings of the event.