A More Positive Approach to Managing Privacy and Customer Relationships
The advent of GDPR and the California Consumer Privacy Act have led more firms to grapple with the needs of managing their relationships with customers while protecting their privacy. Professor Catherine Tucker will present a summary of her work on privacy and digital data in marketing. Then attendees will be invited to have an open discussion about how to use these regulatory compliance changes to focus on true customer-centricity.
Catherine Tucker is Sloan Distinguished Professor of Management Science and Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between marketing, economics, and law.
Who Will Be There
Research leaders with hands-on experience on the topic ready to learn and share.
As an attendee, you will join an exclusive gathering of top B2B and B2C brands.
Academic experts doing cutting-edge research ready to collaborate with industry.
Can’t miss speakers that you haven’t heard at other industry events.
What Makes This Event Different
This virtual event takes a considered approach to use of your time with short, interactive formats.
Presentation topics have been curated by our member companies to ensure that we are focusing on your most important issues and questions.
MSI events are deliberately small, giving you time to hear from all of the speakers and attendees.
No pay-to-play. We pick speakers based on their expertise, ensuring you have the best content and not a sales pitch.
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Registration is closed for this event.