Feb 27, 12:00 AM UTC 

| Online


Creating Signature Stories

Branding guru David Aaker discusses why signature stories are many times more powerful in communicating strategic messaging internally and externally and how an organization can create, leverage, and manage a story library. In a digital world, signature stories can provide a way to get attention, generate brand energy, create involvement, persuade and inspire.

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David Aaker, Vice-Chairman, Prophet and University of California Berkeley

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Feb 27, 12:00 AM UTC | Online

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