Past Conferences

Marketing Strategy Meets Wall Street V

Overview

Co-sponsored by the American Marketing Association, Marketing Science Institute, and Haslam College of Business, University of Tennessee

Inaugurated in 2009, the fifth edition of “Marketing Strategy Meets Wall Street” brings together top academics—including past MSI Executive Directors Dominique Hanssens, David Reibstein, Leigh McAlister, and Donald Lehmann—to investigate how marketing investments and customer-related metrics can affect firm value. Expert panels and concurrent sessions will examine the role of marketers on boards, the marketing mix and market-based assets, customer management and accountability, and other topics at the intersection of marketing, finance, and accounting. Industry perspectives will be offered by marketing leaders from Wells Fargo, Juniper Networks, and Google.

A limited number of seats are available to MSI members for this conference. If you are interested in attending, please contact us at meetings@msi.org.

Agenda

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