Overview
Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated knowledge on an important marketing topic and provide opportunities for discussing productive managerial applications. Participants must be nominated by MSI Trustees, and attendance will be limited.
If you are not a trustee but are interested in attending, please contact Immersion@msi.org for more information.
Sample of Immersion 2015 Attendees
| AbbVie, Senior Manager - Business Intelligence | Kimberly-Clark Corporation, Shopper Insights |
| BAV Consulting, Brand Consultant | Merck & Company, Inc., Content Strategy Leader |
| Colgate-Palmolive Company, Head of Insights | Mylan, Director - Commercial Analytics & Insights |
| Comcast Corporation, Executive Director, Marketing Sciences |
Sanofi Oncology, Global Commercial Lead |
| Eli Lilly and Company, Associate Brand Manager | T. Rowe Price Associates, Inc., Lead Manager - Client and Market Insights |
| GE Healthcare, Senior Global Marketing Director | The Vanguard Group, Marketing Manager |
| General Motors LLC, Senior Research Analyst | Time Warner Cable, Manager of Marketing Analytics |
| GfK Group, Senior Research Director - Shopper & Retail Strategy | Time Warner Cable, Senior Director - Sales Channel Effectiveness |
| IBM Market Intelligence, Senior Advisor - Market Development | United Parcel Service, Inc. (UPS), Senior Marketing Manager |
| Kaiser Permanente, Market Research Manager |
Agenda
Speakers
Accommodation
Please make your hotel reservations by calling the W Hotel at (617) 261-8700 by August 1, 2016. To receive the group rate of $299, please be sure to mention MSI Immersion Conference 2016. Rooms are limited and the group rate is only guaranteed until August 1**. For your reference, below is general contact information for the hotel.
W Hotel
100 Stuart Street
Boston, MA 02116
(617) 261-8700
** Please note that additional accommodations have been secured for a limited time to help cover any nights that are unavailable at the W Hotel. Please contact us at meetings@msi.org to learn more.
Presentations
- Peter Verhoef, University of Groningen - Creating Value with Big Data Analytics
- Amna Kirmani, University of Maryland - Designing Effective Brand Co-Creation Activities
- Michael I. Norton, Harvard University - Enhancing Customer Experiences Through Rituals
- Jill Avery, Harvard University - Humanizing CRM: Unlocking the Mysteries of Your Customer Relationships
- Immersion 2016: Key Takeaways
- Christophe Van den Bulte, University of Pennsylvania - Leveraging Network Homophily to Drive Sales and Profits
