Past Conferences

Immersion 2016


Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated knowledge on an important marketing topic and provide opportunities for discussing productive managerial applications. Participants must be nominated by MSI Trustees, and attendance will be limited.

If you are not a trustee but are interested in attending, please contact for more information.


Sample of Immersion 2015 Attendees


AbbVie, Senior Manager - Business Intelligence Kimberly-Clark Corporation, Shopper Insights
BAV Consulting, Brand Consultant Merck & Company, Inc., Content Strategy Leader
Colgate-Palmolive Company, Head of Insights Mylan, Director - Commercial Analytics & Insights
Comcast Corporation, Executive Director,
Marketing Sciences
Sanofi Oncology, Global Commercial Lead
Eli Lilly and Company, Associate Brand Manager T. Rowe Price Associates, Inc., Lead Manager - Client and Market Insights
GE Healthcare, Senior Global Marketing Director The Vanguard Group, Marketing Manager
General Motors LLC, Senior Research Analyst Time Warner Cable, Manager of Marketing Analytics
GfK Group, Senior Research Director - Shopper & Retail Strategy Time Warner Cable, Senior Director - Sales Channel Effectiveness
IBM Market Intelligence, Senior Advisor - Market Development United Parcel Service, Inc. (UPS), Senior Marketing Manager
Kaiser Permanente, Market Research Manager


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Please make your hotel reservations by calling the W Hotel at (617) 261-8700 by August 1, 2016. To receive the group rate of $299, please be sure to mention MSI Immersion Conference 2016. Rooms are limited and the group rate is only guaranteed until August 1**. For your reference, below is general contact information for the hotel.

W Hotel
100 Stuart Street
Boston, MA 02116
(617) 261-8700

** Please note that additional accommodations have been secured for a limited time to help cover any nights that are unavailable at the W Hotel. Please contact us at to learn more.


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