Don't miss this exclusive event designed for researchers and marketing decision makers who seek insights from social media data.
In this hands-on, all-day workshop on July 21st social media experts Rob Kozinets (University of Southern California) and Wendy Moe (University of Maryland) will teach participants how to gain deep, focused insights from social media data. Typically, social media analytics are pre-formatted, non-customized reports of user activity, not necessarily focused on a firm’s key strategic questions or designed to enable a firm to extract and identify new ideas from the data. Workshop attendees will learn how to combine qualitative (netnographic) and quantitative (big data) analytic approaches across social media platforms to solve key business problems, answer strategic questions, and extract new ideas from the data. The event will be held at Facebook’s Menlo Park headquarters, and will include an afternoon pre-workshop* on July 20th.
*Pre-Workshop Facebook Presentation & Welcome Reception
July 20th 3:30-6:30 p.m.
As our hosts, on the afternoon before the workshop, Facebook’s Marketing Science team will share how they transitioned their measurement approach from social metrics to the advertising metrics that define ROI. This session will explore why social data isn’t a good signal for campaign measurement, and present findings which highlight the value of using the right measurement methodologies based on joint research with Kellogg School of Management, Northwestern University.
Due to the nature of this hands-on event, space is very limited. If you plan to attend, please be sure to register early. Please note: MSI member companies will be allowed two representatives each as space permits. Please email MSI Meetings with any questions.
Below are suggested hotels in the Menlo Park area. All sessions will take place at Facebook Headquarters: 1 Hacker Way Menlo Park, CA 94025.