Overview
Finding Growth in Disruption
“Times of disruption are not only predictable, but desirable—they mean growth.”
—Fyodor Dostoyevsky
Today, emerging technologies and changes in consumer behavior are disrupting conventional business models and marketing practices. Incumbent companies need to understand the forces behind such disruption and how to respond appropriately—not just to protect current market share but to exploit opportunities for growth.
Come learn from business and academic thought leaders how:
- The Internet of Things and remote monitoring are revolutionizing healthcare and other industries;
- On-demand sharing services develop self-regulating markets for unmet consumer needs;
- Behavioral targeting is enhancing customer service, loyalty and profitability;
- Design thinking and aesthetics help create consumer experiences as well as products;
- Virtual reality, robotics and digital startups are disrupting the traditional retail customer experience;
In addition, breakout work groups will help chart the course for MSI's 2016-2018 research agenda. Please join us as we explore how to grow in the face of inevitable disruption.
Agenda
Speakers
Accommodation
Unfortunately, the MSI group rate has expired for this event. Below is the general hotel contact information.
Arizona Biltmore
2400 E Missouri Avenue
Phoenix, AZ 85016
(602) 955-6600
**Hotel Group Cancellation Policy is 14 days prior to check in date. Please cancel 2 weeks prior to your arrival to avoid cancellation fees.**
Presentations
- Thales S. Teixeira, Harvard Business School - A New Wave of Digital Disruption Models
- Cheryl Han, Co-Founder, Keaton Row - A New Wave of Digital Disruption Models
- Henrik Hagtvedt, Boston College - Art and Aesthetics in Marketing
- Donna Hoffman, George Washington University - Consumer Experience in the Internet of Things
- Finding Growth in Disruption: Key Takeaways
- Shawn Utke, Vice President – Brand Insight & Research, Panera Bread Company - How Big Data Can Help Improve (or Disrupt) Customer Satisfaction
- Kyle Nel, Executive Director at Lowe's Innovation Lab, Lowe’s Home Improvement - How SciFi Is Changing the Future of Retail
- Arun Sundararajan, New York University - Marketing Strategy for the Sharing Economy
- Jose Avalos, Director, Visual Retail – Retail Solutions Division, Intel Corporation - The Internet of Things as a Disruptive Force
- Nancy J. Sirianni, Northeastern University - Transforming the Customer Experience: Small Details That Make a Big Difference
- Sean Burke, Chief Marketing Officer – GE Healthcare, General Electric Company - “I find out what the world needs, then I proceed to invent it”
Photos
Minutes
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