Loyola Marymount University
Mitch Hamilton earned a B.S. in marketing from San Diego State University, an MBA from Clark Atlanta University, and a Ph.D. in consumer behavior from Syracuse University. As a doctoral student, he capitalized upon a unique opportunity to be simultaneously trained in quantitative modeling by the marketing department and experimental design by the social psychology department. It was during his time spent with the social psychologists that Mitch discovered he was wildly fascinated by human behavior, more specifically consumer behavior. Over time, Mitch gravitated toward the “consumer-self” literature and began to carve out two streams of research:  the self-brand paradigm (including: relationships, connections, and interactions) and  the digital-self (which also considers image manipulation mechanisms that are unique to digital environments). More recently, his research has been motivated by social injustice and systemic inequity.