About MSI

About the Marketing Science Institute

MSI is a nonprofit 501(c)(3) organization, founded in 1961 to bring the best of science to the complex world of marketing. Today, MSI is unique as the only research-based organization with an extensive network of marketing academics from the best business schools world-wide, and marketers from 60+ leading global companies. MSI funds academic research and promotes its practical application with the aim of advancing marketing knowledge. Through access to high-quality events and activities, cutting-edge content, and stimulating networking opportunities, MSI members stay on the forefront of marketing thought and practice.

MSI corporate members come from many different organizational functions, including marketing, market research, marketing science, data analytics, insights, marketing communications, market intelligence, strategy, business development, innovation/new product development and brand management. What our members have in common is intellectual curiosity, and a genuine interest in expanding their knowledge. Many have advanced degrees in marketing, psychology, sociology, engineering, economics, and related fields, and value their involvement with MSI as a way to continue to grow and learn from academic experts and peers from other companies.

Become an MSI Member

For nearly 60 years, MSI has proved that access to the best academic research fuels better marketing decisions. Find out more.