Working Paper
Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary Hypotheses
Jan 1, 1979
Treats the significance of co-op advertising as both a consumer-directed and trade-oriented promotion tool.
Working Paper
Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary Hypotheses
Jan 1, 1979
Treats the significance of co-op advertising as both a consumer-directed and trade-oriented promotion tool.