Working Paper
Triggers to Customer Action—Some Elements in a Theory of Promotional Inducement
Jan 1, 1981
Discusses what promotional inducements are, how they work in the promotion mix, and factors that affect their efficiency and effectiveness.
Working Paper
Triggers to Customer Action—Some Elements in a Theory of Promotional Inducement
Jan 1, 1981
Discusses what promotional inducements are, how they work in the promotion mix, and factors that affect their efficiency and effectiveness.