Working Paper
Promoting Effective Selling Alliances: The Roles of Trust and Organizational Differences
Jan 1, 1995
Develops and tests a model of how trust and organizational differences affect mutual satisfaction in selling alliances.
Working Paper
Promoting Effective Selling Alliances: The Roles of Trust and Organizational Differences
Jan 1, 1995
Develops and tests a model of how trust and organizational differences affect mutual satisfaction in selling alliances.