Working Paper
Pioneer Brand Advantage in Japan and the United States
Jan 1, 1996
Examines Japanese supermarket buyers’ and U. S. food industry buyers’ attitudes and stocking decisions concerning pioneer and follower brands.
Working Paper
Pioneer Brand Advantage in Japan and the United States
Jan 1, 1996
Examines Japanese supermarket buyers’ and U. S. food industry buyers’ attitudes and stocking decisions concerning pioneer and follower brands.