Working Paper
Pricing Online Content: Fee or Free?
Oct 23, 2013
Estimates how free versus paid content affects site viewership and empirically quantifies the trade-off between advertising and subscription revenues, using data set from ESPN.com.
Working Paper
Pricing Online Content: Fee or Free?
Oct 23, 2013
Estimates how free versus paid content affects site viewership and empirically quantifies the trade-off between advertising and subscription revenues, using data set from ESPN.com.