Feeling of Missing Out (FOMO) and Its Marketing Implications – MSI

Working Paper

Feeling of Missing Out (FOMO) and Its Marketing Implications

Ceren Hayran, Lalin Anik, and Zeynep Gürhan-Canli

Nov 16, 2016

Is FOMO (feeling of missing out) a boon or threat for marketing? This study looks at what drives FOMO and the implications for customer loyalty and revisit and recommendation intentions.

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