Articles
0 Comments

Report Outlines Challenges of Understanding Digitized Customers

Article Preview The full version of this article is available exclusively to registered MSI members.

In a new report, “Understanding Digitized Customers in Digitized Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration on this critical marketing challenge.

The MSI initiative is cochaired by Cait…

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Marketing in the Real-Time Future

For members, insights from MSI’s Fall 2016 Trustees Meeting.

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media