Video

Video

Market-Making with Personal Data

John Deighton, Harvard Business School

John Deighton, Harvard Business School, analyzed the data ecosystem that matches sellers to buyers at the individual level. He spoke at MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)

Related links

Market-Making with Personal Data
John Deighton (2014) [Conference presentation]

Marketing Analytics in a Data-Rich Environment (2014) [Conference summary]

Producing Marketing Knowledge
Carl Mela (2014) [Video]

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