Video
Market-Making with Personal Data
John Deighton, Harvard Business School
John Deighton, Harvard Business School, analyzed the data ecosystem that matches sellers to buyers at the individual level. He spoke at MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
Related links
5 Things I Know About Marketing: Harvard's John Deighton (2017)
Market-Making with Personal Data
John Deighton (2014) [Conference presentation]
Marketing Analytics in a Data-Rich Environment (2014) [Conference summary]
Producing Marketing Knowledge
Carl Mela (2014) [Video]
3 WAYS to GET CONNECTED
Business
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Academic
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
Public
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.