Video

Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict Trends

Matt Dodd, Managing Partner, Kantar Analytics Practice

The biggest errors happen when ‘you don’t know what you don’t know.’ This is how many brands are fast becoming irrelevant. Hear how Kantar Analytics uses their artificial intelligence toolkit (Social Text AI and Natural language - STAN), to help companies make sense of text, images, sales and other unstructured data, answer key business questions, and deliver business value.

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